Social Media Management for BB Sport Equestrian

Project Overview: BB Sport Equestrian, a brand dedicated to equestrian sports and lifestyle, required a comprehensive social media strategy to enhance their online visibility and engagement on Facebook. The goal was to create a strong and consistent online presence that would resonate with their audience of equestrian enthusiasts, riders, and horse lovers.

Scope of Work:

  • Social Media Audit: Conducted an in-depth analysis of the existing Facebook presence, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). This included a review of past posts, audience engagement, and competitor analysis.
  • Content Strategy Development: Developed a content strategy focused on showcasing BB Sport Equestrian’s products, services, and community involvement. The strategy included a mix of educational posts, product promotions, behind-the-scenes content, and user-generated content (UGC) to engage and build a loyal community.
  • Content Creation: Designed visually appealing and brand-consistent posts, including images, videos, and infographics. Content was tailored to highlight the brand’s unique value propositions, such as quality equestrian gear, training tips, and event participation.
  • Community Engagement: Actively managed the Facebook page by responding to comments, messages, and reviews in a timely and professional manner. Engaged with followers through interactive posts, polls, and Q&A sessions to foster a sense of community.
  • Campaign Management: Launched targeted advertising campaigns to promote special offers, new product launches, and events. The campaigns were optimized for reach, engagement, and conversion, with regular monitoring and adjustments based on performance metrics.
  • Analytics and Reporting: Implemented tracking and analytics to measure the effectiveness of social media efforts. Provided the client with detailed monthly reports highlighting key metrics such as follower growth, engagement rates, post reach, and ROI from ad campaigns.

Key Achievements:

  • Increased Follower Base: Successfully grew the Facebook follower base by 30% within the first three months, driven by engaging content and targeted ads.
  • Enhanced Engagement: Achieved a 40% increase in average post engagement, including likes, shares, and comments, by creating content that resonated with the audience’s interests and needs.
  • Successful Campaigns: Ran several successful promotional campaigns that resulted in a significant uptick in product inquiries and sales, with one campaign achieving a 5x return on ad spend (ROAS).
  • Brand Awareness: Strengthened BB Sport Equestrian’s brand presence on Facebook, positioning them as a trusted name in the equestrian community.

Client Feedback: “Partnering with the team for our social media management was a game-changer. Our Facebook page is now a lively and engaging space where we connect with our audience daily. The growth in our follower base and the positive feedback we’ve received speak volumes about the quality of their work.”

Tools Used:

  • Facebook Business Suite
  • Photoshop, Adobe Creative Suite for graphic design
  • Facebook Ads Manager
  • Hootsuite for social media scheduling and management

This project highlights our ability to create and execute effective social media strategies that drive brand growth and engagement in niche markets.